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Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West 's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was ...
The loss of €58 million ($63.4 million) last year compared to a net income of €254 million ($277.61 million) in 2022, ... Yeezy sneakers made Adidas €750 million ($819 million) in revenue in ...
Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear ...
Adidas expects to nearly double 2023 profits to €500 million—but that’s barely half the average analyst estimate of €1.3 billion. ... Adidas has been grappling with a major Yeezy problem ...
Yeezy (often stylized as YZY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye, formerly known as Kanye West, on August 6, 2013. [1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [2] The partnership between Adidas and Yeezy ...
(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...
February 9th, 2014. Models made. Air Yeezy, Air Yeezy II. The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014).
If the company chooses this option, Adidas would also take a €500 million profit hit this year and an additional €200 million one-off cost, bringing expected 2023 operating losses to €700 ...