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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1 ] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola .
Tab Clear was marketed as a diet drink, which were less popular than traditional colas, and the Tab brand in general was seen as an inferior product to flagships like Coca-Cola or Pepsi. With Tab Clear being placed in such close proximity to Crystal Pepsi, the image of both brands would be damaged in what Zyman called a "kamikaze" strategy ...
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin ), it has a translucent pink color, and is lightly carbonated.
The same year, The Coca-Cola Company joined the diet soft drink market with Tab, followed up by Pepsi with Patio Diet Cola (shortly renamed to Diet Pepsi). Coca-Cola added Fresca in 1966. All of the above products were originally sweetened with cyclamates and saccharin, which soon proved disastrous.
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Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company.In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]
By 1965, around 75% of U.S. breweries were using them, but in the mid-1970s, pressure from environmentalists due to litter led to the development of the non-removable tabs used today. By 1980, his company was supplying can-end machinery worldwide making over $500 million in annual revenue. [3] [5] [6]