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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
The Do the Write Thing Challenge (or DtWT) is a writing program for junior high students organized by the U.S. National Campaign to Stop Violence. [1] [2] [3] Intended to reduce youth violence, the Do the Write Thing Essay Challenge Program began in 1994 as a local program in Washington, D.C. and expanded in 1996 to other cities.
The New Freedom – slogan of Woodrow Wilson's 1912 presidential campaign; No taxation without representation – slogan first used during the American Revolutionary War; later used by advocates of women's suffrage, District of Columbia voting rights, student inclusion in higher education governance, and the Tea Party movement
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired.
A successful example of this was the campaign against the Transatlantic Trade and Investment Partnership (TTIP) organized by European civil society organizations which halted negotiations by tapping into public fears concerning food safety and corporate power. [3] Effective campaigning results in a multitude of different outcomes.
In 2008, SADD partnered with the White House's National Youth Anti-Drug Media Campaign to raise awareness about the link between stress and drug use among teens and about prescription drug use. By 2009, the SADDvocate, SADD's monthly e-newsletter for students and advisors, had reached more than 11,000 subscribers.
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.
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