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  2. Qualitative data is a type of data that is collected and analyzed in a non-numerical form, such as words, images, or observations. It is generally used to gain an in-depth understanding of complex phenomena, such as human behavior, attitudes, and beliefs.

  3. Qualitative Data: Definition, Types, Analysis and Examples -...

    www.questionpro.com/blog/qualitative-data

    Qualitative data is about the emotions or perceptions of people and what they feel. Qualitative analysis is key to getting useful insights from textual data, figuring out its rich context, and finding subtle patterns and themes. In qualitative data, these perceptions and emotions are documented.

  4. What Is Qualitative Research? | Methods & Examples - Scribbr

    www.scribbr.com/methodology/qualitative-research

    Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

  5. Qualitative vs Quantitative Research: What's the Difference?

    www.simplypsychology.org/qualitative-quantitative.html

    Qualitative data is non-numerical data, such as text, video, photographs, or audio recordings. This type of data can be collected using diary accounts or in-depth interviews and analyzed using grounded theory or thematic analysis. Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter.

  6. Qualitative Data Definition and Examples - ThoughtCo

    www.thoughtco.com/definition-of-qualitative-data-3126330

    In statistics, qualitative data—sometimes referred to as categorical datais data that can be arranged into categories based on physical traits, gender, colors or anything that does not have a number associated with it.

  7. What Is Qualitative Data? Characteristics & Examples - Datamation

    www.datamation.com/big-data/what-is-qualitative-data

    Qualitative data, by its definition, is non-numeric. It dives into the complexity of human experiences, motivations, and behaviors to provide a more nuanced view. It assists in determining the context and meanings of observed patterns, answering “why” and “how” questions, and developing theories in fields like sociology, psychology ...

  8. Definition - Qualitative Research - Guides at Stanford University

    guides.library.stanford.edu/qualitative_research

    Definition. Qualitative research is the naturalistic study of social meanings and processes, using interviews, observations, and the analysis of texts and images.

  9. What is Qualitative Data? | Definition from TechTarget

    www.techtarget.com/searchcio/definition/qualitative-data

    Qualitative data is descriptive information that focuses on concepts and characteristics, rather than numbers and statistics. The data cannot be counted, measured or expressed numerically. Researchers collect qualitative data from text, images, audio and video files, and other sources.

  10. Qualitative and Quantitative DataDefinitions and Examples

    sciencenotes.org/qualitative-quantitative-data-definitions-examples

    Qualitative data is descriptive information about characteristics that are difficult to define or measure or cannot be expressed numerically. Quantitative data is numerical information that can be measured or counted. Qualitative → Qualities. Quantitative → Quantities. Examples of Qualitative Data. feelings and emotions. texture. flavor.

  11. Qualitative Data 101: Types, Analysis, and FAQs - Dovetail

    dovetail.com/research/qualitative-data

    Miroslav Damyanov. Let's talk data. There is a growing need and broader adoption of qualitative data analysis in science, today's business environments, and across innovative initiatives. Qualitative data describes findings beyond clear-cut numbers from research across various methods and types.