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The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.
Apple Authorized Service Providers (previously called Apple Specialist Resellers [1]) are independent companies which are certified by Apple Inc., which carry out in-warranty or out-of-warranty repairs of Apple products as part of the company's AppleCare program. [2] Apple provides retailers and repairers with tools, training, and service manuals.
Ron Johnson (born October 15, 1959) is the CEO and founder of Enjoy Technology. Previously, he was CEO of JCPenney, where he led a failed effort to fundamentally reshape the retailer; senior vice president of retail operations at Apple Inc., where he developed the concept of the Apple Retail Stores and the Genius Bar; and the vice president of merchandising for Target Corporation, where he was ...
Apple's 2025 outlook includes expanding generative AI and navigating Chinese tariffs, while trying to boost iPhone sales with Apple Intelligence.
Apple Fifth Avenue is the flagship store in New York City. Customers visit the Genius Bar at Apple's Regent Street store in 2006. The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, [88] after years of attempting but failing store-within-a-store concepts. [89]