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"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important ...
Successive TV commercials have also used increasingly complex animation. Newer techniques include the use of textured backgrounds, 3D arenas, and photo-realistic lighting on silhouette characters. The "Completely Remastered" ads (for the 2nd generation iPod nano) have a different design, in which the background is completely black.
Steve Jobs introduced the MacBook Air during Apple’s keynote address at the 2008 Macworld conference on January 15, 2008. [4] The first MacBook Air was a 13.3-inch model, initially promoted as the world's thinnest notebook at 1.9 cm (0.75 in) (a previous record holder, 2005's Toshiba Portege R200, was 1.98 cm (0.78 in) high).
Jobs introduced an updated Apple TV "Take 2", a free software upgrade, that no longer required a computer. Price dropped from $299 to $229. Jobs introduced the MacBook Air - "the world's thinnest notebook". MacBook Air launched with an 80 GB HDD standard or an optional 64 GB SSD. MacBook Air will launch at $1799.
The design of the unibody MacBook has stylistic traits of the MacBook Air that were also implemented into the design of the unibody MacBook Pro. This model is thinner than the original polycarbonate MacBooks, and it made use of a unibody aluminum case with tapered edges. The keyboard of the higher-end model included a backlight.
The commercial spoofed George Orwell's acclaimed dystopian novel 1984, showing a runner racing down an aisle amidst a sea of seated viewers, seemingly mesmerized by a Big Brother-like figure ...
"New Soul" is a song by the French-Israeli singer Yael Naïm, from her self-titled second album. The song gained popularity in the United States following its use by Apple in an advertisement for their MacBook Air laptop.