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"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
Successive TV commercials have also used increasingly complex animation. Newer techniques include the use of textured backgrounds, 3D arenas, and photo-realistic lighting on silhouette characters. The "Completely Remastered" ads (for the 2nd generation iPod nano) have a different design, in which the background is completely black.
Promotional posters from the campaign were produced in small numbers in 24-by-36-inch sizes. They feature the portrait of one historical figure, with a small Apple logo and the words "Think different" in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.
Jobs introduced an updated Apple TV "Take 2", a free software upgrade, that no longer required a computer. Price dropped from $299 to $229. Jobs introduced the MacBook Air - "the world's thinnest notebook". MacBook Air launched with an 80 GB HDD standard or an optional 64 GB SSD. MacBook Air will launch at $1799.
Steve Jobs introduced the MacBook Air during Apple’s keynote address at the 2008 Macworld conference on January 15, 2008. [4] The first MacBook Air was a 13.3-inch model, initially promoted as the world's thinnest notebook at 1.9 cm (0.75 in) (a previous record holder, 2005's Toshiba Portege R200, was 1.98 cm (0.78 in) high).
"The only people left from the original cast are Johnny Whitaker and me," Garver said. Producers decided to reunite Garver and Whitaker, not knowing that there was some bad blood between the two.
[147] [149] A 15-inch MacBook Air was also introduced, and is the largest display included on a consumer-level Apple laptop. [ 150 ] The MacBook Pro was updated on October 30, 2023, with updated M3 Pro and M3 Max chips using a 3 nm process node, as well as the standard M3 chip in a refreshed iMac and a new base model MacBook Pro. [ 151 ]
UPDATED (6 p.m. ET Friday): While the commercial is only viewable online for the moment, a spokesperson for Kmart tells us that it will start airing on select cable TV channels later this month.