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2. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

3. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   The increased customer loyalty is shown to affect short- and long-term financial outcomes including sales, profitability, and stock price. More recently, some studies show that especially in the context of services such as retailing and financial services, employee satisfaction can play a critical role in enhancing customer loyalty.

4. Most valuable customers - Wikipedia

   en.wikipedia.org/wiki/Most_valuable_customers

   The customer's brand: Customer's brand is mostly valuable for smaller businesses. If a customer is a well known public figure and he/she buys a company's product and talks about it, it boosts the company's popularity. [6] 7. Feedback: The majority of the customers will never tell a company what they honestly think about its product. Usually ...

5. Do Loyalty Card Programs Really Generate Loyalty?

   www.aol.com/news/2014-11-18-do-loyalty-card...

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6. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

7. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.