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Doritos (/ d ə ˈ r iː t oʊ z /) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. [2] [3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States.
The first flavors of Doritos were corn and taco and an early television commercial called Doritos "a swinging, Latin sort of snack." [3] [4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food. [1] [6] West also had a hand in the marketing of Pace salsas and picante ...
Disneyland: "Where (Doritos) Dreams Come True" Frito-Lay had a Disneyland restaurant named Casa de Fritos. In 1966, workers at Casa de Fritos decided to experiment with leftover tortillas, so they ...
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Doritos: 1966. The Doritos origin story, like many, has more than one version: They were either discovered when Frito-Lay executive Arch West went on vacation or they were a happy accident from ...
By Kim Bhasin, Business Insider Taco Bell's Doritos Locos Taco is an important part of Yum! Brands' (YUM) strategy to turn the chain's fortunes around in the U.S. It's also a crazy idea, and one ...
Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo.Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).
Doritos, the late-night snack of legend, has had quite an eventful year in the marketing department. In December 2023, fans got more than they bargained for with the release of Doritos-flavored ...