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G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
The following list (organized by faction) covers every known character in the G.I. Joe: A Real American Hero toy line to have received his/her own action figure.It includes the year the characters' version 1 action figure debuted, their code names and real names, function, and original rank/grade (if applicable).
In the mid-1980s, DeSimone created the G.I. Joe Collectors Club, which was a throw-back to the original G.I. Joe Collectors Clubs that had existed during the vintage era of the 12" figures (1964–1978). The DeSimone version of the club existed as a newsletter to which thousands of nostalgic collectors subscribed. [1]
The term "action figure" was coined by Hasbro in 1964, to market their G.I. Joe figure to boys who refused to play with "dolls", a term primarily associated as a girl's toy. (A similar toy named Johnny Hero was introduced by Rosko Industries for Sears in 1965, but was known as a "Boy's Doll" since the term action figure had not gained ...
The following is a list of all of the Hasbro G.I. Joe series released as of 2024. G.I. Joe: America's movable fighting man (1964–1969) G.I. Joe Adventure Team (1970–1977)