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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Gleem toothpaste (still being made by P&G, merged into the Crest brand as Crest Fresh and White) [16] Hawaiian Punch is owned by Keurig Dr Pepper; Iams cat and dog foods, sold to Mars Incorporated in 2014. [17] Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
Gleem: [23] a brand of toothpaste made by the Procter & Gamble company. Grants of Australia is an Australian brand of oral hygiene; GUM, made by Sunstar; Hapee: a Filipino toothpaste brand marketed by Lamoiyan Corporation, a Filipino-owned company founded in 1988 by Cecilio K. Pedro.
Once upon a time, consumers didn't have too many options for where to buy personal care items like shampoo and toothpaste. Today, there are giant department stores, drugstores, grocery stores and...
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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...