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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
The 2010 Gillette Fusion ProGlide 500 Presented by Target was a NASCAR Sprint Cup Series race that was held on June 6, 2010 at Pocono Raceway in Long Pond, Pennsylvania. It was the fourteenth race of the 2010 NASCAR Sprint Cup Series season .
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