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The free space loss is easily calculated using Friis transmission equation which states that the loss is proportional to the square of the distance and the square of the frequency. Additionally losses are incurred in most radio links, including atmospheric attenuation by gases, rain, fog and clouds.
CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
It is the most often cited of the COST 231 models (EU funded research project ca. April 1986 – April 1996), [1] also called the Hata Model PCS Extension. This model is the combination of empirical and deterministic models for estimating path loss in an urban area over frequency range of 800 MHz to 2000 MHz.
The Hata model is a radio propagation model for predicting the path loss of cellular transmissions in exterior environments, valid for microwave frequencies from 150 to 1500 MHz. It is an empirical formulation based on the data from the Okumura model , and is thus also commonly referred to as the Okumura–Hata model . [ 1 ]
Path loss normally includes propagation losses caused by the natural expansion of the radio wave front in free space (which usually takes the shape of an ever-increasing sphere), absorption losses (sometimes called penetration losses), when the signal passes through media not transparent to electromagnetic waves, diffraction losses when part of the radiowave front is obstructed by an opaque ...
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
The Egli model is a terrain model for radio frequency propagation. This model, which was first introduced by John Egli in his 1957 paper, [1] was derived from real-world data on UHF and VHF television transmissions in several large cities. It predicts the total path loss for a point-to-point link.
"One GRP is one percent of all potential adult television viewers (or in radio, listeners) in a market." If they are exposed to the ad three times, then that is 3 GRPs. [2] GRPs are simply total impressions related to the size of the target population: They are most directly calculated by summing the ratings of individual ads in a campaign.