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When its parent, Southern New England Telecommunications, was acquired by SBC Communications in 1998, [1] its operations remained largely independent of other SBC directory companies. In 2003, [ 2 ] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages.
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory. Southwestern Bell Yellow Pages headquarters were utilized as central headquarters for all SBC Yellow Pages operations in St. Louis, MO at One Bell Center. SBC ...
SBC, BellSouth to Acquire Online Yellow Pages. Archived from the original on 28 September 2007; Graham, Jefferson (27 January 2005). "USA Today". Online Yellow Pages take you on virtual stroll "Yellow Pages No Longer an Exclusive". Kelsey Group. 2 October 2008. Archived from the original on 4 October 2008
sbc/at&t (1999-2012) YP Holdings (2012-present) YP Midwest Publishing LLC. , originally Ameritech Publishing, Inc. , was formed in 1983 during the Bell System Divestiture .
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
In 1991, Southwestern Bell Media relocated its corporate domicile to Missouri and became Southwestern Bell Yellow Pages, Inc. Southwestern Bell Yellow Pages also began marketing its yellow pages directory under the "SWBYP'S" name, shorthand for Southwestern Bell Yellow Pages. Telephone numbers to the company also were cleverly named; if ...
The Ohio Bell Telephone Company, now doing business as AT&T Ohio, is the Bell Operating Company serving most of Ohio and parts of West Virginia. It is a wholly owned subsidiary of AT&T . Its headquarters is the Ohio Bell Building at 750 Huron Road, Cleveland , Ohio , and formerly had a secondary headquarters at 150 East Gay Street, Columbus ...