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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

  3. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  4. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    The company's digital advertising revenue figures were approximated at around $39.92 billion U.S. in 2018. Google and Facebook are reported to control just under 60% of the U.S. online marketing space. [8] A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements ...

  5. Here's the Average Income and Net Worth for American ... - AOL

    www.aol.com/heres-average-income-net-worth...

    Income and net worth fit the definition of asymmetrical data perfectly. The top 10% of American households account for 66.9% of total household wealth, according to the Federal Reserve Bank of St ...

  6. Average revenue per user - Wikipedia

    en.wikipedia.org/wiki/Average_revenue_per_user

    Because the number of units can vary from day to day, the average number of units must be calculated or estimated for a given month to obtain the most accurate possible ARPU figure for that month. [3] Also related is the ARPPU (Average Revenue Per Paying User), which is calculated by dividing up the revenue amongst the users who paid anything ...

  7. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    Ambler, Tim., Marketing and the Bottom Line (2004) FT Press. ISBN 0-273-66194-9; Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford ...

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.