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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [2] [3] Several different women are ...
3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...
Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker. With her ...
As an upper-middle class suburban housewife, the fictional Betty Crocker had the advantage of electronic appliances galore, pre-packaged foods, and plastic cookware. [10] Meanwhile, most women lived in rural areas and were lower-middle class or impoverished. Icons like Crocker promoted cooking as “fun,” “creative,” and “professional."
“His 600-plus-page book provides information on purchasing a wok, maintaining your wok and accessories for your wok, plus great step-by-step recipes with colorful photos,” said Kitterman.