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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Common wall-fixed systems comprise parallel metal strips (attached to the wall by screws) which have slots into which brackets can be fitted to hold shelves. Free-standing shelf frames are also usually manufactured from metal (usually steel), though the shelves may be made of wood.
A shelf can be attached to a wall or other vertical surface, be suspended from a ceiling, be a part of a free-standing frame unit, or it can be part of a piece of furniture such as a cabinet, bookcase, entertainment center, headboard, and so on. Usually, two to six shelves make up a unit, each shelf being attached perpendicularly to the ...
Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
Image credits: Powerful-Tonight8648 #12. I make tea and bring it to work in a big thermos. I eat leftovers from last night’s dinner for lunch. When it comes to big purchases like houses or cars ...