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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising can reach nearly every global market, and online advertising influences offline sales. [87] [88] [89] Once ad design is complete, online ads can be deployed very quickly. The delivery of online ads does not need to be linked to the publisher's publication schedule.

3. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

4. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   How We Use Data to Provide More Effective Advertising As noted above, we use the data we collect or receive about users' online activities to help us show ads for products or services users are likely to be interested in and make the advertising we provide more effective. Some of the ways we do this are:

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

7. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   This is why an effective online marketing strategy requires an omnichannel approach that combines various traffic sources, campaigns and re-engagement paths, and makes them work as one to finalize the purchase and even lead to loyal customers or brand advocates.