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Prior to the development of the tape dispenser, 3M's standard clear scotch tape was sold as a roll, and had to be carefully peeled from the end and cut with scissors. To make the product more useful, the scotch tape sales manager at 3M, John Borden, designed the first tape dispenser in 1932, which had a built-in cutting mechanism and would hold the cut end of the tape until its next use.
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3M launched "Press 'n Peel" a sticky bookmark page holder in stores in four cities in 1977, but the results were disappointing. [ 36 ] [ 37 ] A year later 3M instead issued free samples of it as a sticky note directly to consumers in Boise, Idaho , with 95% of those who tried them indicating they would buy the product. [ 36 ]
Dennison Mending Tape from the second half of the 20th century. From the Museo del Objeto del Objeto collection. Pressure-sensitive tape, PSA tape, self-stick tape or sticky tape consists of a pressure sensitive adhesive coated onto a backing material such as paper, plastic film, cloth, or metal foil. It is sticky (tacky) without any heat or ...
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3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. [18] [19] A year later, 3M launched a massive marketing campaign known as the Boise Blitz. [1] This campaign involved renaming the product to "Post-it Note" and giving out free samples to offices in Boise, Idaho.