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Later slides discuss I Can't Believe It's Not Butter Sticks (slide 10 "Trans-fat-free sticks") and I Can't Believe It's Not Butter Spray (slide 13 "Butter-substitute sprays"). Neither one calls ICBINB a "vegetable-oil-based butter flavored spread" or addresses in any way the tub product shown in the foreground of the photo in out article.