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Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Susan Kare's career has always focused on fine art. [10] For several summers during high school she interned at the Franklin Institute for designer Harry Loucks, who introduced her to typography and graphic design while she did phototypesetting with "strips of type for labels in a dark room on a PhotoTypositor".
The main subsidiary, a holding company that includes Apple's retail stores throughout Europe, has not paid any corporate income tax in the last five years. "Apple has exploited a difference between Irish and U.S. tax residency rules", the report said. [315] On May 21, 2013, Apple CEO Tim Cook defended his company's tax tactics at a Senate ...
Apple is today the largest company in the world, becoming the first firm to reach a $3 trillion valuation in 2022—four years after it was the first U.S. corporation to surpass the $1 trillion ...
But over those 10 years, as the capabilities of the Watch as well as what people use it for has changed, Apple has re-thought some of the ways it works, Blahnik tells The Independent.
Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 499 stores across 22 countries worldwide as of December 2017. [33] Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011. [34]
The tech giant has delivered stellar performance for two decades and isn't slowing down yet.