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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
These were drive, cue, response and reward and were based on Hull's drive reduction theory of learning. [19] They used a similar construct to Hull's theory, however, they proposed that any strong stimulus could have motivating or drive properties without essentially being tied to the need of that particular organism. [ 20 ]
In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; [ 2 ] an "excitatory state produced by a homeostatic disturbance".
In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension. According to the drive theory, it is expected that the greater the fear, the greater the compliance to message recommendations. Research has not produced consistent empirical results supporting the drive reduction model.
Wolpe's "reciprocal inhibition" desensitization process is based on established psychology theories, including Clark Hull 's drive-reduction theory (which suggests that reducing a drive decreases anxiety) and Sherrington's concept of reciprocal inhibition (which proposes that certain responses can be inhibited by activating opposing responses. [6]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
“Three Hours To Change Your Life” an excerpt of the book Your Best Year Yet! by Jinny S. Ditzler This document is a 35-page excerpt, including the Welcome chapter of the book and Part 1: The Principles of Best Year Yet – three hours to change your life First published by HarperCollins in 1994 and by Warner Books in 1998
[85] [86] The theory posits that change in behavior occurs when the tendency for a new, unexpressed behavior becomes dominant over the tendency currently motivating action. In the theory, the strength of tendencies rises and falls as a consequence of internal and external stimuli (sources of instigation), inhibitory factors, and consummatory in ...