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"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
DRC/CTB was a division of Data Recognition Corporation (DRC) until being fully merged into DRC's Educational Services division. From 1965 to 2015, the company was known as CTB/McGraw-Hill, a division of the McGraw-Hill companies, and prior to 1965 California Testing Bureau was an independent company.
A SELECT statement retrieves zero or more rows from one or more database tables or database views. In most applications, SELECT is the most commonly used data manipulation language (DML) command. As SQL is a declarative programming language, SELECT queries specify a result set, but do not specify how to calculate it.
Formally, a "database" refers to a set of related data accessed through the use of a "database management system" (DBMS), which is an integrated set of computer software that allows users to interact with one or more databases and provides access to all of the data contained in the database (although restrictions may exist that limit access to particular data).
dBase is an application development language and integrated navigational database management system which Ashton-Tate labeled as "relational" but it did not meet the criteria defined by Dr. Edgar F. Codd's relational model. It used a runtime interpreter architecture, which allowed the user to execute commands by typing them in a command line ...
The internal structure of the database should be unaffected by changes to the physical aspects of the storage: For example, a changeover to a new disk. The three levels are: External Level (User Views): A user's view of the database describes a part of the database that is relevant to a particular user. It excludes irrelevant data as well as ...
SQL was initially developed at IBM by Donald D. Chamberlin and Raymond F. Boyce after learning about the relational model from Edgar F. Codd [12] in the early 1970s. [13] This version, initially called SEQUEL (Structured English Query Language), was designed to manipulate and retrieve data stored in IBM's original quasirelational database management system, System R, which a group at IBM San ...
Boyce–Codd normal form (BCNF or 3.5NF) is a normal form used in database normalization. It is a slightly stricter version of the third normal form (3NF). By using BCNF, a database will remove all redundancies based on functional dependencies .