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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
The local organic results include web pages related to the search query with local relevance. These often include directories such as Yelp, Yellow Pages, Facebook, etc. [3] The Local Pack displays businesses that have signed up with Google and taken ownership of their 'Google My Business' (GMB) listing.
In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5] Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a ...
Provides phone numbers, addresses, reviews, and additional information for businesses in the United States.
In October 2020, Thryv Holdings, Inc. went public through a direct listing on NASDAQ with a reported 40,000 SaaS clients. [ 3 ] In February 2021, the company announced a partnership with Lendio for Thryv subscribers to access Paycheck Protection Program loans and small business financing.