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Co-production (or coproduction) is an approach in the development and delivery of public services and technology in which citizens and other key stakeholders and concepts in human society are implicitly involved in the process.
Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).
Co-production (also spelled coproduction) may refer to: Co-production (media) , a joint venture between film, television, or other production companies Co-production (approach) , the joint production of new knowledge, services or technologies between different groups in society
A co-production is a joint venture between two or more different production companies for the purpose of film production, television production, video game development, and so on. In the case of an international co-production, production companies from different countries (typically two to three) are working together.
The co-creation of a company and consumers are contained in the co-marketing. Co-creation is a management initiative, or form of economic strategy , that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.
Co-marketing (or collaborative marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Also commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer ...
A 21-year-old Norwegian woman has become the youngest person to reach the South Pole on skis, solo and without assistance, her team told AFP on Tuesday.
The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...