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Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [17]
Lego Hold Em is a poker tournament, Texas hold 'em-style, where the most successful win Lego prizes. Beginning in 2008, a popular program was conducted at the Potomac Mills Lego store that allowed BrickFair registrants to access the store in an after-hours sale from 9:30 p.m. until midnight. The program featured promotions such as 20 percent ...
Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments.Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as of 2020.
In March 2022, The Lego Group reported that the Lego City, Lego Technic, Lego Creator Expert, Lego Harry Potter and Lego Star Wars themes had earned for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving ...
On December 16, 2015, a promo video for a new 4D film at Legoland Florida based on The Lego Movie called The Lego Movie: 4D – A New Adventure was posted onto Lego's YouTube channel. [91] The short subject premiered at Legoland Florida on January 29, 2016, before being rolled out to all other Legoland Parks and Legoland Discovery Centers later ...
Lego Masters is an international reality television show in which teams compete to build the best Lego project, based on the original British show of that name, which premiered in 2017. Many other countries adapted the format and began airing their own versions starting in 2018.