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In February 2009, the company partnered with mattress manufacturer Serta to release a Trump Home mattress collection. [34] Serta had planned to launch the collection with high pricing, however, the collection priced lower due to the 2008 recession. [35] [36] [6] The mattress collection included 12 innerspring beds and five specialty models. [37]
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Their mattresses are created from natural materials such as curled horsetail, cashmere, lambs wool and cotton. The company is best known for creating The Savoy Bed (or No.2 Bed), which was first made in 1905 for the Savoy Hotel. Savoir Beds continue to supply the Savoy Hotel, and installed beds during and after the hotel's 2010 refurbishment.
The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held ...