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Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
Love makeup but hate animal testing? Never fear, here is a round-up of all our favorite cruelty-free products! 20 of the best cruelty-free products you need to know about
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Urban Decay is certified by PETA as cruelty-free that avoids and committed to ending animal testing. They claim not to test their products on animals nor allowing others to test on their behalf. Furthermore, Urban Decay also demands their suppliers to confirm that their products were not tested on animals. [33]
In 2010, OPI was acquired by Coty, Inc. [8] In 2014, Coty appointed Mary van Praag as General Manager of OPI. [9] Van Praag replaced John Heffner, the now CEO of Drybar. [10] On December 1, 2020, Coty completed sale of Wella, Clairol, OPI and ghd brands stake to KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company. [11]
Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4] The company is estimated to sell US$100 million annually. [5] All products are vegan and cruelty-free. [6]
Bianca Belair keeps her nighttime routine clean and easy. Afterall, with her WWE tour schedule jam packed, the C4energy partner doesn’t have time to mess around with too many products when it ...
In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals or made from animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.