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The Pepperidge Farm logo is based on the Grist Mill in Sudbury, Massachusetts, which supplied the company with 48 tons of whole wheat flour monthly from 1952 to 1967. [ 7 ] During the 1970s and 80s, the company used the slogan "Pepperidge Farm remembers" for a long-running television commercial campaign that leaned heavily upon nostalgia ...
While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. David Johnson was president and CEO from 1990 until 1997.
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The Pepperidge Farm brand was bought by Campbell for $28.2 million worth of Campbell's stock in 1961. She then gained the title of first woman on the board of Campbell. [8] [10] Rudkin is still considered to be a leader in many industries and her legacy lives on through Pepperidge Farm.
The Pepperidge Farm snack will still feature its baked cheddar crackers, formed in the shape of a fish with a smile drawn on the side. However, the goal of the rebrand is to show consumers that ...
The variations are totally different from the brand's current offerings.
Acquisitions during the 1950s and early 1960s included the Ambrosia, Remar, Butter Cream, Campbell-Sell and Schall Tasty baking companies, the Kingston Cake and Cobb's Sunlit bakeries, Sweetheart Bread Company and Hart's Bakeries. [15] In the late 1960s IBC acquired Millbrook Bread, Shawano Farms and the Baker and Shawano canning companies. [15]
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