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The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
Since the reintroduction of WWE's brand extension in 2016, performers are assigned to one of two primary "main roster" brands: Raw and SmackDown. A third brand, NXT, had originally been designated as a developmental brand for the main roster. In 2019 it was elevated to the third main roster brand.
WWE is an American professional wrestling promotion and entertainment company based in Stamford, Connecticut. [1] Former employees in WWE consist of professional wrestlers , managers , valets , play-by-play and color commentators , announcers , interviewers , referees , trainers , script writers, executives , and members of the board of directors .
NXT is the company's developmental brand, which is where most newer WWE wrestlers perform to potentially be promoted to the main roster. [ b ] Wrestlers assigned to NXT appear on the brand's eponymous weekly television program and major livestreaming events that are held periodically throughout the year.
The WWE Draft logo used from October 2019 to April 2023. The WWE Draft is a process used by the American professional wrestling promotion WWE to refresh its rosters between the Raw and SmackDown brands (2002–2011; 2016–present) when a brand extension is in effect.
NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to NXT primarily appear on the brand's weekly television program, NXT.
WWE brand extension; This page was last edited on 13 June 2018, at 14:00 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...
WWE recognizes Rhodes's reign as beginning on August 12, 2011, when the episode aired on tape delay. On August 29, 2011, the brand extension ended, allowing the Intercontinental Champion to appear on both Raw and SmackDown. [152] WWE (unbranded) 133 Big Show: April 1, 2012: WrestleMania XXVIII: Miami Gardens, FL: 1 28: 27 [153] 134 Cody Rhodes ...