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The company had to confront for the first time how its name sounded to native speakers of the English language; namely, "Toyota" has the English word "toy" in its first syllable. Toyota Motor Sales, USA 's first sales administrator James F. McGraw bluntly told his new Japanese supervisors after joining the company in 1959: "'Toy' sounds like a ...
Toyota Motor Co. was established as an independent and separate company in 1937. Although the founding family's name was written in the Kanji "豊田" (rendered as "Toyoda"), the company name was changed to a similar word in katakana - トヨタ (rendered as "Toyota") because the latter has 8 strokes which is regarded as a lucky number in East Asian culture. [3]
Leahead (Chinese: 领志; pinyin: Lǐngzhì) is an electric car marque owned by GAC Toyota. It was announced in October 2014. [3] A concept of the first production car for the marque, the Leahead i1, was unveiled at the 2015 Shanghai Motor Show and the production-ready version was unveiled at the Guangzhou Auto Show later that year.
Kuozui Motors (Chinese: 國瑞汽車; pinyin: Guóruì Qìchē) is a Taiwanese manufacturing company that builds Toyotas under license for the domestic market. It began as a co-ownership of Hino Motors and Hotai Motor.
However, since 2017, the Chinese government had indicated that it would liberalize foreign control in the automotive sector, allowing full ownership by foreign companies. [ 13 ] In 2017, Tesla was allowed to set up a plant in Shanghai city, making it the first foreign automaker to open a wholly owned factory in China. [ 14 ]
Gonow (officially Zhejiang Gonow Auto Co., Ltd.) is a Chinese manufacturer of automobiles, commercial vehicles and SUV's headquartered in Taizhou, Zhejiang and a subsidiary of GAC Group. It markets its products under the brand name GAC Gonow in China and as Gonow in other markets.
The Toyota C-HR (Japanese: トヨタ C-HR, Hepburn: Toyota Shīeichiāru) is a subcompact crossover SUV manufactured and marketed by Japanese automaker Toyota since 2016. The development of the car began in 2013, led by Toyota chief engineer Hiroyuki Koba, [3] sharing the TNGA-C (GA-C) platform with the E210 series Corolla [4] [5] and positioned between the Yaris Cross and Corolla Cross in ...
[141] [142] For example, the Chinese name of Toyota, "丰田"; Fēngtián sounds different from its original name, however the same kanji characters in Japanese means "Toyota". On the other hand, Mazda chose to use an identical-sounding transliterated name, "马自达"; Mǎzìdá. [143]