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Flexography (also called "surface printing"), often abbreviated to "flexo", is a method of printing most commonly used for packaging (labels, tape, bags, boxes, banners, and so on). A flexo print is achieved by creating a mirrored master of the required image as a 3D relief in a rubber or polymer material.
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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.