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The overall purpose of the MLA 'We love our Lamb' campaign is to drive the consumer demand and sales for Australian lamb [3] through promoting lamb as Australia's national dish. As well as advertisement that runs across platforms spanning television, online and social media channels, the 'We Love our Lamb' campaign continues to utilise several ...
Sam Kekovich (born 11 March 1950) is an Australian media personality, sports commentator, Australian meat lobbyist and former Australian rules football player.. He is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for Meat and Livestock Australia (MLA) to promote the lamb industry.
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The company added one of Australia's largest potato processors, Mondello Farms in 2013. [5] That business was renamed to Thomas Foods International Fresh Produce in 2014. In 2020, the potato processing business was sold to a competitor, Mitolo Family Farms. [6] In 2014, TFI bought into the Iranda Beef Feedlot in Tintinara, South Australia.
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Lamb is very popular in Australia, with roasting cuts (legs and shoulders), chops, and shanks being the most common cuts. Lamb will often form part of either a Sunday roast or a barbecue. It is also commonly found as an ingredient in gyros and doner kebabs, brought by Greek and Turkish immigrants in the 1960s and 1970s.
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Silver Fern Farms Limited is a New Zealand multinational meat company. It is owned in equal partnership by Silver Fern Farms Co-op Ltd, a cooperative of 16,000 New Zealand sheep, cattle and deer farmers and Shanghai Maling Aquarius Ltd.