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Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. [1]In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to form The Sun Products Corporation.
The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the ...
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Get a free sample of Wisk laundry detergent courtesy of Target by answering three questions: Where you buy laundry detergent; what detergent brand you buy most often; and how likely you are to ...
Answer: Wisk. Wisk laundry detergent used this unforgettable jingle to fight "ring around the collar." This line became synonymous with stain-removing power in the 1970s.
In the event you're looking for some retail therapy this weekend, Martin Luther King Jr. Day tends to usher in some of the best sales of the month.