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Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Friskies division to form Nestlé Purina PetCare Company .
Ralcorp can trace its ancestry to 1898 when William H. Danforth of Purina Mills, which made animal feeds, began making breakfast cereal. He sought and received the endorsement of Webster Edgerly (Dr. Ralston) who founded the Ralstonism social movement. [3] Ralston cereal became so successful that Purina Mills was renamed Ralston Purina in 1902. [4]
The Ralston Purina Company, a sponsor of the radio series, produced nine issues of Tom Mix Comics in 1940–1941, and three issues of Tom Mix Commandos Comics in 1942. The 36-page comics were available by mail order, for two boxtops of any Ralston cereal. [29] Fawcett Comics published 61 issues of Tom Mix Western from 1948 to 1953.
Freakies was a brand of sweetened breakfast cereal produced by Ralston and sold in the United States.The cereal – which consisted of crunchy, light brown, torus-shaped amalgam – was Ralston's first major venture into the sweetened ready-to-eat cereal market, and was marketed using a cast of seven creatures known collectively as "the Freakies".
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
8 Ralston Purina Company. 9 Weetabix Food Company. 10 See also. 11 References. ... This is a list of breakfast cereal advertising characters. Cereal Partners Worldwide
Ralston's pleasantly sweet cereal "that smiles back at you" was introduced in 1976, with a unique marketing schtick: Its mascot, Cecil, was a cereal-making machine that would pump out boxes only ...
Chex is an American brand of breakfast cereal currently manufactured by General Mills.It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. [1]