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The direction of strategic research also paralleled a major paradigm shift in how companies competed, specifically a shift from the production focus to market focus. The prevailing concept in strategy up to the 1950s was to create a product of high technical quality. If you created a product that worked well and was durable, it was assumed you ...
Strategy as plan – a directed course of action to achieve an intended set of goals; similar to the strategic planning concept; Strategy as pattern – a consistent pattern of past behavior, with a strategy realized over time rather than planned or intended .
For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management ...
popularized the concept of business strategy Kenneth Richmond Andrews (May 24, 1916 – September 4, 2005), [ 1 ] was an American academic who, along with H. Igor Ansoff and Alfred D. Chandler , was credited with the foundational role in introducing and popularizing the concept of business strategy .
The system of strategic concepts listed in a statement of intent, purpose, principles, frames, or conceptual metaphor are organizing principle(s). [35] Also, as Karl Weick explains sensemaking as the process of conceptualising problems, concept-driven strategy might be thought of as a pragmatic means of sensemaking a strategy. [36]
Strategic studies is an interdisciplinary academic field centered on the study of peace and conflict strategies, often devoting special attention to the relationship between military history, international politics, geostrategy, international diplomacy, international economics, and military power.
At present, structure follows strategy; the concept is being downplayed by scholars due to the change in trends in the modern era. In the current day and age, due to the ever-evolving digital technological landscape and ever-changing dynamics in the business environment, strategies are often revised and revisited from time to time by top management of every company. [5]
Strategic thinking is a mental or thinking process applied by individuals and within organizations in the context of achieving a goal or set of goals.. When applied in an organizational strategic management process, strategic thinking involves the generation and application of unique business insights and opportunities intended to create competitive advantage for a firm or organization.