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Since the customer to customer marketing strategy is strongly focused on serving the customer, the business model of Craigslist is simple: serve the customer first. Utilizing this model, Craigslist has developed into a prime example of a customer to customer driven 'machine', which focuses on the customer selling to the customer.
To succeed, dialogue marketing requires that businesses understand their unique value and how it impacts consumers, identify their key customers and prospective customers, develop the appropriate messages and methods to engage them, implement a plan to reach out and connect with the right consumers, and foster relationships with them.
Personal selling involves a presentation given by a salesperson to an individual or a group of potential customers. It enables two-way communication and relationship building, and is most commonly seen in business-to-business marketing but can also be found in business-to-consumer marketing (e.g.: selling cars at a dealership). [5]
The main difference between traditional and customer engagement marketing is marked by these shifts: From 'reach or awareness focused' marketing communications and their metrics (GRP or pageview) towards more targeted and customised interactions that prompt the consumer to engage with and act on the content from the outset.
The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team. [7] If this rate grows over time, you are doing a better job targeting your customer base and converting them to be interested in engaging.
Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.
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