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  2. Conquesting - Wikipedia

    en.wikipedia.org/wiki/Conquesting

    Conquesting, as used in the advertising industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitor's products. A common practice is to purchase advertisements in magazines and newspapers where editors and reporters write about the products or company.

  3. Competitor indexing - Wikipedia

    en.wikipedia.org/wiki/Competitor_indexing

    Competitor indexing is a price setting technique used by marketers, in which a firm pegs the prices of its products to those of a competitor.This may involve matching competitors' prices, or setting prices at a fixed amount or percentage above or below.

  4. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    The strategic rationale of competitor profiling is simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm's chosen market. The definitive characteristic of customer value is the adjective, superior.

  5. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The Bing Ads Keyword Planner [8] provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids. Features of Bing Keyword Planner: Get search volume data and trends. Get performance and cost estimates. Multiply keyword lists to get new keywords. Limitations of Bing Ads Keyword ...

  6. Porter's four corners model - Wikipedia

    en.wikipedia.org/wiki/Porter's_Four_Corners_Model

    Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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