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Dr. Martens, also known as Doc Martens, Docs, or DMs, [2] is a British footwear and clothing brand, headquartered in Wollaston, Northamptonshire, England.Although most known for its footwear, the company also makes a range of accessories including clothing and bags.
NPS Shoes continued to make footwear under licence until the mid-1990s called 'Dr Martens made by Solovair'. They trademarked the name Solovair in 1995 [4] and now make their own air-cushioned boot using the same lasts and leather cutters and machines used to create the first original Dr. Martens suspension soles in the UK.
Dr. Martens boots. Doc Martens were dark shoes or boots with air-cushioned soles that were worn by both sexes in the 1980s. Originally picked up as essential item by early 70's Skinheads the Cherry Red 8 lacehole boots they were an essential fashion accessory for the suedehead and punk subcultures in the United Kingdom.
For example, Doc Martens, originally marketed as workers boots, gained popularity with the punk movement and AIDS activism groups and became symbols of an individual's place in that social group. [25] When corporate America recognized the growing popularity of Doc Martens they underwent another change in cultural meaning through counter-bricolage.
Bovver boots, Doc Martens boots and army boots were adopted by skinheads and punks as part of their typical dress and have migrated to more mainstream fashion, including women's wear. [4] As a more rugged alternative to dress shoes, dress boots may be worn (though these can be more formal than shoes).
Desirable shoes and accessories included Crocs, [83] [24] platform sandals, knee-high boots, ballet flats, white sneakers (such as Vans, Keds, Nike Air Force 1s, [84] or Converse), fringed handbags, multi-colored 1980s-inspired earrings made from recycled ocean plastic, [85] white bralettes, chunky cable knit scarves, Chelsea boots, and Doc ...