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The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited , gaining the Billabong, Element , Von Zipper, RVCA and XCEL brands.
DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2] On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. [4] [5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. [6]
In July 2016, the company added shoes for children to its inventory. [11] In August 2016, the company entered into a franchising agreement with Apparel Brands to open DSW stores in the Middle East. [12] In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores. [13]
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