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The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited , gaining the Billabong, Element , Von Zipper, RVCA and XCEL brands.
DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2] On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. [4] [5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. [6]
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The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store. [28] The comfortable environment that online shopping brings to customers can make consumers get more perceived value.
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