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2. Customer retention - Wikipedia

   en.wikipedia.org/wiki/Customer_retention

   Creating customer loyalty puts 'customer value rather than maximizing profits and shareholder value at the center of business strategy'. [1] The key differentiation in a competitive environment is often the delivery of a consistently high standard of customer service. Furthermore, in the emerging world of Customer Success, retention is a major ...

3. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

4. Brand loyalty - Wikipedia

   en.wikipedia.org/wiki/Brand_loyalty

   It is the attitudinal loyalty that drives most loyalty behavior and ensures loyalty over time, not just with one purchase. “Brand loyalty is desired by firms because retention of existing customers is less costly than obtaining new ones. Firms profit from having loyal customers”. [12]

5. How Do These 3 Retailers Retain Their Customers? - AOL

   www.aol.com/news/2014-01-13-how-do-these-3...

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6. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. For this final link to hold, the relationship must be profitable. Striving to maintain the loyalty of unprofitable customers is not a viable business model.

7. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Increased customer retention and loyalty makes employees' jobs easier and more satisfying. In turn, happy employees increase customer satisfaction in a virtuous circle. [20] The relationship ladder of customer loyalty groups types of customers according to their level of loyalty. The ladder's first rung consists of prospects, non-customers who ...