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James W. Pennebaker et al. (1979) conducted the first experiment testing this observation.Using 52 males and 51 females as subjects at three bars near a college campus, experimenters asked individuals the following question: "On a scale from 1 to 10, where 1 indicates 'not attractive', 5 indicates 'average', and 10 indicates 'extremely attractive,' how would you rate the opposite-sex ...
The perception of having these attributes makes the person feel as if they are more attractive to the outside social world and thus more desirable to others. [ 7 ] BIRGing is a widespread and important impression management technique to counter any threats to self-esteem and to maintain positive relations with others.
The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
The physical attractiveness stereotype was first formally observed in a study done by Karen Dion, Ellen Berscheid, and Elaine Walster in 1972. [1] The goal of this study was to determine whether physical attractiveness affected how individuals were perceived, specifically whether they were perceived to have more socially desirable personality traits and quality of life.
This is well explained by social comparison theory which investigates the tendency to compare oneself to others with similar capabilities. [7] When an individual of similar competency to a rater commits a pratfall, the relatability between the observer and blunderer can cause mental discomfort which then results in lower likability ratings. [ 3 ]
In social psychology, interpersonal attraction is most-frequently measured using the Interpersonal Attraction Judgment Scale developed by Donn Byrne. [1] It is a scale in which a subject rates another person on factors such as intelligence, knowledge of current events, morality, adjustment, likability, and desirability as a work partner.
Research indicates that more attractive individuals are at greater risk of being a victim of crime due to being involved in more social interaction, increasing their risk of exposure. Greater physical attractiveness can also lead individuals to be at greater risk of sexual abuse, regardless of gender.