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St. John Knits International Inc., commonly referred as St. John, is a luxury American fashion brand that specializes in women's knitwear founded in 1962 by Robert and Marie Gray. [1] The company is best known for its classic wool and rayon yarn knits, Chanel inspired jackets, and extensive use of primary colors .
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The union suit was the company's flagship product until the 1920s, [5] when central heating made it less useful. [6] It continued until 1969. [ 7 ] The cream-colored garment became iconic and was featured in the company's advertising, with children and adults outfitted in them; underwear ads had never used live models before. [ 3 ]
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Suits were commonly worn, particularly in Edwardian or continental Europe's style of tailoring, [3] [4] and in unconventional textiles including corduroy, paisley and brocade. [5] Suits also often incorporated bright colours, vivid patterns, embroidery, slim fits, large lapels, cravats , Nehru jackets , frilly shirts and kipper ties .
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