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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
Opportunity to see (OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The standard security provided by PDF consists of two different methods and two different passwords: a user password, which encrypts the file and prevents opening, and an owner password, which specifies operations that should be restricted even when the document is decrypted, which can include modifying, printing, or copying text and graphics ...
The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase ...
from Hindi and Urdu: An acknowledged leader in a field, from the Mughal rulers of India like Akbar and Shah Jahan, the builder of the Taj Mahal. Maharaja from Hindi and Sanskrit: A great king. Mantra from Hindi and Sanskrit: a word or phrase used in meditation. Masala from Urdu, to refer to flavoured spices of Indian origin.
Attack marketing was traditionally used by bootstrapped businesses looking for cheaper forms of advertising. As the marketing industry evolved, engaging consumers who had been bombarded with duplicated advertisements became difficult. The innovation of non-traditional marketing, such as attack marketing, gained greater popularity.
Note that Hindi–Urdu transliteration schemes can be used for Punjabi as well, for Gurmukhi (Eastern Punjabi) to Shahmukhi (Western Punjabi) conversion, since Shahmukhi is a superset of the Urdu alphabet (with 2 extra consonants) and the Gurmukhi script can be easily converted to the Devanagari script.