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Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel , which is a division of Comcast . [ 1 ] As of 2010, it processes about $50 billion worth of media buys annually.
With the conglomeration of major marketing services holding companies and the movement among top executives from them during the Financial crisis of 2007–08, a number of small to midsize media buying agencies in the US have since been given equal opportunity to compete for media buying business once only considered serviceable by the largest ...
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Omnicom Media Group is the media division of the Omnicom Group Inc. [50] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [51] TBWA is a global agency network, normally billed as 'The Disruption Company'. [52]
NEW YORK, Jan. 15, 2025 (GLOBE NEWSWIRE) -- Today, Alium is officially emerging from stealth mode to fix enterprise software buying, starting with marketing and ecommerce. Founded by Jonathan Sherry, Co-Founder and former COO of CB Insights, and Alexandre Testu, an early CB Insights engineer, the start-up already has a sizable roster of engaged ...
Healix, an agency focused on global life science and healthcare brands. [32] Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications. [33] ID Media is IPG Mediabrands' direct response planning and buying agency. [34] Initiative, a media buying network which includes the former network BPN ...
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In 2020, the company was named agency of record for prepaid wireless provider TracFone and the National Basketball Association. [23] [24] In September, Minneapolis-based media buying agency CompassPoint was merged with Mediahub to become Mediahub’s Minneapolis office. [25] In 2023, the company announced it was becoming part of IPG Mediabrands ...
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