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A H&M store in Downtown Montreal. Fast fashion brands produce pieces to get the newest style on the market as soon as possible. [16] They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.
Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
It's Fashion—Juniors, and Plus size [6] It's Fashion Metro—Larger It's Fashion stores that also include clothing for men, big and tall men, infants and toddlers [6] Versona -- "Exclusive" apparel and accessories [4] Cato and Cato Plus in Griffin, Georgia
Shein is among the largest fast fashion retailers by market share, and bringing in more third-party brands, like Forever 21, is part of its strategy to grow into an Amazon-like marketplace.
Shein disputed that claim and said the company paid millions of import duties in 2022 and 2023. It has, however, acknowledged that cotton from banned regions has been found in its supply chain and ...
Shein's quiet rise has reached a crescendo as the fast fashion e-commerce app takes the crown from Amazon as the No.1 app in the shopping categories of iOS and Android in the United States ...