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  2. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...

  3. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  5. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

  6. Yahoo - Wikipedia

    en.wikipedia.org/wiki/Yahoo

    Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web services portal. The web portal provides search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!

  7. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the ...

  8. Yahoo Search - Wikipedia

    en.wikipedia.org/wiki/Yahoo_Search

    In 1995, they introduced a search engine function, called Yahoo! Search, that allowed users to search Yahoo! Directory. [5] [6] it was the first popular search engine on the Web, [7] despite not being a true Web crawler search engine. They later licensed Web search engines from other companies. Seeking to provide its own Web search engine ...

  9. Search algorithm - Wikipedia

    en.wikipedia.org/wiki/Search_algorithm

    Specific applications of search algorithms include: Problems in combinatorial optimization, such as: . The vehicle routing problem, a form of shortest path problem; The knapsack problem: Given a set of items, each with a weight and a value, determine the number of each item to include in a collection so that the total weight is less than or equal to a given limit and the total value is as ...