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Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. [1] Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages.
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Introduced in September 1999, [1] they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter. Its name was changed to its current "Heroes" in 2002, after launching as "Cadbury's Miniature Heroes" in 1999.
Cadbury Creme Eggs are sold between New Year's Day and Easter Cadbury's Christmas selection box. A boxed gift of assorted bars is a staple of Christmas, a tradition that in the UK goes back over 100 years. [169]
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, South Africa and the United Kingdom.