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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
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Meanwhile, Marcus and Mr. Moseby want to visit a museum for the Swedish pop group ABBA, but get stuck at a Swedish furniture store, Umaka (a spoof of IKEA) in search of a missing screw for Moseby's Swedish nightstand. Guest stars: Ed Begley Jr. as Mayor Ragnar, Katie Gill as Dorta, Mary Kate McGeehan as Helga
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