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Fragmentation in a technology market happens when a market is composed of multiple highly-incompatible technologies or technology stacks, forcing prospective buyers of a single product to commit to an entire product ecosystem, rather than maintaining free choice of complementary products and services.
In economics, fragmentation means organization of production into different stages, which are divided among different suppliers often are located in different countries. . Products traded between firms in different countries are often components rather than final prod
Fragmentation (sociology), a term used in urban sociology; Feudal fragmentation, in European history; Habitat fragmentation, in an organism's preferred environment; Market fragmentation, the existence of multiple incompatible technologies in a single market segment; Population fragmentation, a form of population segregation
Fragmentation among stock ... ways of handling big ups and downs in the market. The NYSE preserved a way to put people in charge -- and take control away from the computers -- in the event of a ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
But as market shares of the 20-firm industry diverge from equality the Herfindahl can exceed that of the equal-market-share 3-firm industry (e.g., if one firm has 81% of the market and the remaining 19 have 1% each, then =). A higher Herfindahl signifies a less competitive (i.e., more concentrated) industry.
Audience fragmentation describes the extent to which audiences are distributed across media offerings. Traditional outlets, such as broadcast networks , have long feared that technological and regulatory changes would increase competition and erode their audiences.
The primary market is the target market selected as the main focus of marketing activities and most of the firm's resources are allocated to the primary target. The secondary target market is likely to be a segment that is not as large as the primary market, but may have growth potential.